That is the land of Gretel Planner, a project by Jorge Vilanova that is being incubated as a spinoff within the agency. A technology that allows knowing what the race route is like and correctly planning the strategy according to the runner’s abilities.
A naming and identity in top form
We define a brand identity with forceful and symmetrical shapes that enhance its most important values. Thus, we use an iconic element that represents the strategy, framed under the concept of top and the achievement of objectives.
In addition, we created a palette of wide color ranges that will help us position ourselves in a tech and digital environment.
UX and UI that don’t slow down
In order to design an easy and intuitive tool for the user, we conducted interviews with professional runners using forms that help us to obtain quantitative and qualitative data about their tastes and running habits.
The tool will be continuously subjected to an iteration process, constantly improving to increase its performance.
The UI has been created with the aim of showing the advantages of Gretel in a synthetic and visual way, demonstrating how easy it is with this tool to create a complicated process as it has been until now, planning a mountain race. Lastly, we use corporate colours, clear language and characteristic iconography, so that the user has a superior experience.